Understanding Programmatic Advertising.

Take a look at the IAB’s simplified take on programmatic advertising, where they explain what it is, how it works, and how everyone is using it for their marketing gains. Watch Here. 


7 Digital-Marketing Predictions You Need to Keep Your Eye on

Take a look at the 7 trends which the Entrepreneur has told us to keep an eye on in 2016. These include video advertising kicking into high gear (proven by people watching hundreds of millions of hours of YouTube videos everyday), live-streaming social platforms rising to the top (Twitter’s Periscope and Facebook’s Live prove this), mobile trouncing desktop (for the first time ever mobile-only internet users have  surpassed the number of desktop-only internet users this year), to name a few. Read More.

 


Think Digital Ads Don’t Work? Then think again.

Recently there has been some doubt about the benefits of banner ads, and how effective they are in achieving success. Digiday’s Ben Kunz’ opinion piece slams the door on this doubt, outlining that if you think that digital display ads don’t work then you are simply not good at reading the statistics. Kunz outlines a number of facts and figures which back up his point extremely well, stating that digital ads provide a response rate of 0.07% against other media’s 0.05%, amongst a number of other interesting facts. Read More.

 


2016 Edition: A Marketer’s Guide to Cross-Device Identity

<a href="https://sing find out here.ie/wp-content/uploads/2016/03/device_hop_2016.jpg”>As device fragmentation increases, so too has the industry’s adoption of cross-device technology. “We were talking about the cookie – now we‘re talking about cross-device,” said Brian Anderson, a partner at LUMA Partners, speaking at AdExchanger’s Industry Preview event in January. “[Cross-device] is a critical component in the marketplace in order to provide mass personalisation.”. Read More.

 


One of the Most Crucial SEO Weapons – On-Page Tags

If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign. While building backlinks, developing your social media presence and other off-site practices are great for boosting your site’s ranking, on-page optimization is still incredibly important. Arguably, one of the most crucial aspects of on-page SEO is tags. Read More.

 


Digital Marketing Trends: Does Personalisation Matter Anymore?

The answer is yes! Personalisation is one of the biggest digital marketing trends brands are targeting today. According to a recent report, a panel of 20 email marketing experts deemed increased personalisation as one of the biggest trends to affect email between now and 2020. Targeted messages aren’t going anywhere, and when considered in a vacuum, they make a lot of sense. No one wants to engage with an email or a piece of content that speaks to them in general terms. Nowadays, an email that greets you as “Sir” or “Madam” is more likely to be treated as a scam than a legitimate email worth your time.  Read More.