Modesty is the best policy – said nobody ever!
Here’s a flavor of the stats that got us there:
- The campaign was their most successful to date. So successful tickets sold out 1 week early.
- YoY change: Total revenue increased by 122%
- YoY change: The website conversion rate has increased by 83% from 1.94% to 3.55%
- YoY change: The combined Cost Per Sale on Facebook/Instagram and Google Ads decreased by 16%
- YoY change: The ROI increased from 615% in 2021 to 1505% in 2022. (+59%)
- YoY: The CPC on Google Ads has reduced by 31%
YoY Change: The number of tickets sold in 2022 increased by 43% VS the 15% target.