Measure Performance

To Manage You Need to Measure

With so many advertising platforms to choose from and so many creative variables on offer – format, ad copy, call to action – getting a single view of campaign performance can be time consuming and problematic. Campaign results are very often specific to the ad platform in question and are therefore not immediately comparable with other lines of activity. This lack of clarity and comparability creates uncertainty around marketing expenditure and stands in the way of progress.

Itemised is Best

At Sing! we are strong believers in transparency. Everything we do needs to be identified, measured and justified. As a result we use trackers to ensure that our clients can identify and evaluate every individual line of activity and its contribution to campaign success. This approach allows marketers to take back control of their ad-spend even if they are not the ones pulling the levers. Have you a box seat view on how your money is being spent and on what is working and not working? You should.

Transparency on Spend
Fully Costed Campaign Performance

Fully Costed Campaign Performance

For many marketers, Google Analytics is their control centre. They use it to understand site behaviour, see the source of incoming traffic and the performance of that traffic relative to their goals. It serves as a reliable, trustworthy dashboard. However, excluding search, it does not present cost data. Goals achieved without any cost data provided can be meaningless. Clients need a dashboard which unifies in one place individual advertising cost data with individual Google Analytics performance data. That’s a proper dashboard.

Unified Reporting

Marketers crave control, certainty and efficiency when it comes to campaign decision making and budgeting. Unified Reporting makes this a reality. Campaign reporting whenever you want it rather than at the end of the campaign. Campaign reporting in one place with data uploaded from any number of ad platforms. KPIs applied equally and without favour to all advertising data with measures like ROI used as the common denominator. Is you advertising activity being adequately scrutinized? How confident are you that you are investing proportionately in the right activities?

Unified Reporting

Fully Transparent Campaign Reporting at Your Fingertips

Combine Google Analytics & Ad Platform Data

To Manage, You Need to Measure

With so many advertising platforms to choose from and so many creative variables on offer – format, ad copy, call to action – getting a single view of campaign performance can be time consuming and problematic. Campaign results are very often specific to the ad platform in question and are therefore not immediately comparable with other lines of activity. This lack of clarity and comparability creates uncertainty around marketing expenditure and stands in the way of progress.

Itemised is Best

At Sing! we are strong believers in transparency. Everything we do needs to be identified, measured and justified. As a result we use trackers to ensure that our clients can identify and evaluate every individual line of activity and its contribution to campaign success. This approach allows marketers to take back control of their ad-spend even if they are not the ones pulling the levers. Have you a box seat view on how your money is being spent and on what is working and not working? You should.

Fully Costed Campaign Performance

For many marketers, Google Analytics is their control centre. They use it to understand site behaviour, see the source of incoming traffic and the performance of that traffic relative to their goals. It serves as a reliable, trustworthy dashboard. However, excluding search, it does not present cost data. Goals achieved without any cost data provided can be meaningless. Clients need a dashboard which unifies in one place individual advertising cost data with individual Google Analytics performance data. That’s a proper dashboard.

Unified Reporting

Marketers crave control, certainty and efficiency when it comes to campaign decision making and budgeting. Unified Reporting makes this a reality. Campaign reporting whenever you want it rather than at the end of the campaign. Campaign reporting in one place with data uploaded from any number of ad platforms. KPIs applied equally and without favour to all advertising data with measures like ROI used as the common denominator. Is you advertising activity being adequately scrutinized? How confident are you that you are investing proportionately in the right activities?

 

Contact Us

Email: info@sing.ie

Address: 39 Clarendon Street, Dublin 2, Ireland

Business Hours: 9:00 – 17:30 Monday to Friday

Contact Us

Email: info@sing.ie

Address: 39 Clarendon Street, Dublin 2, Ireland

Business Hours: 9:00 – 17:30 Monday to Friday