Programmatic Advertising

The Rise of Programmatic

 

In a bygone era, publishers owned audiences. They were the gatekeepers to reaching certain target demographics and marketers, short on alternative options, were compelled to pay high prices to play. Programmatic has disrupted this model completely.

Audiences today are free-flowing and the publisher environment matters a lot less than it used to. Programmatic ads are either bought in real time in an auction setting (RTB) or directly from publishers in private marketplaces and allow advertisers to reach premium audiences with more relevant advertising at a lower cost.

Confident Spending

 

Programmatic media helps marketers match advertising to predicted future behaviours. Finding the right audience at scale and being able to  predict that they are going to behave in a certain way is the new model. In doing this, confidence, control and certainty around ad spend are within reach.

The days of advertising wastage are numbered. We hep you place your advertisements in front of the right people, by targeting existing customers, retargeting forgotten customers and finding future customers.  Are you confident in your advertising spend? You should be.

Confident Ad Spend
Know Your Audience

Know Your Audience

 

You will know your customer profile better than anyone else. Their behaviours online, what websites they visit, when they visit you and why. Are you using this knowledge to inform your media investment decisions? Your data is the mould for future customers. Make sure you are putting it to work today.

Communication is Key

 

Knowing your customers is one thing, being able to communicate effectively with them across the day, across all their devices is another. Can you spot your customers across devices? If you can, you can have a conversation which evolves. If you can’t, you’ll likely have a conversation that stutters, repeats itself and ultimately disillusions someone who should be cherished.

Communication is Key

The Rise of Programmatic

In a bygone era, publishers owned audiences. They were the gatekeepers to reaching certain target demographics and marketers, short on alternative options, were compelled to pay high prices to play. Programmatic has disrupted this model completely.

Audiences today are free-flowing and the publisher environment matters a lot less than it used to. Programmatic ads are either bought in real time in an auction setting (RTB) or directly from publishers in private marketplaces and allow advertisers to reach premium audiences with more relevant advertising at a lower cost.

Confident Spending

Programmatic media helps marketers match advertising to predicted future behaviours. Finding the right audience at scale and being able to  predict that they are going to behave in a certain way is the new model. In doing this, confidence, control and certainty around ad spend are within reach.

The days of advertising wastage are numbered. We hep you place your advertisements in front of the right people, by targeting existing customers, retargeting forgotten customers and finding future customers.  Are you confident in your advertising spend? You should be.

Know Your Audience

You will know your customer profile better than anyone else. Their behaviours online, what websites they visit, when they visit you and why. Are you using this knowledge to inform your media investment decisions? Your data is the mould for future customers. Make sure you are putting it to work today.

Communication is Key

Knowing your customers is one thing, being able to communicate effectively with them across the day, across all their devices is another. Can you spot your customers across devices? If you can, you can have a conversation which evolves. If you can’t, you’ll likely have a conversation that stutters, repeats itself and ultimately disillusions someone who should be cherished.

Contact Us

Email: info@sing.ie

Address: 39 Clarendon Street, Dublin 2, Ireland

Business Hours: 9:00 – 17:30 Monday to Friday

Contact Us

Email: info@sing.ie

Address: 39 Clarendon Street, Dublin 2, Ireland

Business Hours: 9:00 – 17:30 Monday to Friday