The Problem:

Our client found itself ranking beneath a direct competitor for a number of key search terms that attract high volumes of relevant searches monthly. As a result of ranking lower than their direct competitor, traffic from organic search to its website was less than it could be, which in turn negatively impacted on its online sales.

The Solution:

Using crawl data from SEO auditing Tools and Google Analytics, Sing! was able to identify a number of common problems that were negatively affecting the site’s ranking in Search Engines. From our audit of the site, it was determined that the following factors had led to a lower ranking than its competitor;

  • Multiple cases of duplicate content
  • Under-optimised page titles
  • Page URLs which were thin on keywords

The above are all important factors that search engines such as Google use to rank websites. In response to the issues found by the audit of the site, Sing! set about conducting a site-wide URL refurbishment and optimisation of the site’s meta-data which would help rectify these issues and improve rankings.

The Results:

As expected, the results from the measures implemented have exceeded internal targets. The improvements to the site conducted by Sing! led to a significant improvement in rankings and in many cases our client now sits above its competitor.

The improved ranking for these high volume keywords has inevitably led to Organic Search Traffic growing.

A Year on Year comparison for the first six full months following our work revealed a 17% increase in organic traffic.

On an annualised basis, this 17% increase in organic traffic will lead to an additional 110,000 sessions, an additional €44,000 in transactional revenues and a 12X return on Sing’s original time investment.

About Sing!:

Sing! is a strategic performance marketing agency which focuses on improving sales performance through digital channels.

Sing! is a professional team with deep roots in performance marketing through our sister company Insightful Media go now. With technology agnostic solutions, our greatest joy is to see businesses prosper from the correct application of digital marketing strategies.

Our highly dedicated team are specialists in their chosen fields and will work with you to create a personal, coordinated and valuable service through the likes of: Strategic Planning, Website Audits, Retargeting, CRO activities, SEO, Content Marketing, PPC, Social Media, Programmatic and Native Advertising.


Looking to get ahead of your competitors and drive greater web traffic to your website? Contact us or call +353 (01) 703 0416 to learn more about what Sing! can do for you!