Sing! works with a leading Irish retailer. Our client has a nationwide bricks-and-mortar presence in Ireland. Every year over an 8 day period, our client hosts their primary sale event.
Our client’s goal for their 2015 sales event was to improve upon their digital sales revenues from 2014 while at the same time optimising the CPA (Cost Per Acquisition).
With these goals in mind, Sing! set about selecting different digital marketing activities that would help drive sales while optimizing the CPA. With an increased budget and using the best-available technology, Sing! developed a multi-faceted strategy that made use of a number of digital marketing tactics including prospecting, retargeting, sales recovery and Facebook advertising. These tactics allowed our client to reach a number of key audiences across various channels and drive qualified traffic towards the site.
The campaign was a great success. Our client saw a huge amount of qualified traffic with purchase intent visit the site. This drove a massive uplift in online sales. The summary highlights of the campaign are as follows;
- A fantastic ROI of 1394% on their investment in media and Sing’s time investment.
- Revenues increased by 154% from the same period the previous year.
- The CPA during the sale dropped to less than €5 for an average transaction value of €73
Sing! is a strategic performance marketing agency which focuses on improving sales performance through digital channels.
Sing! is a professional team with deep roots in performance marketing through our sister company Insightful Media. With technology agnostic solutions, our greatest joy is to see businesses prosper from the correct application of digital marketing strategies.
Our highly dedicated team are specialists in their chosen fields and will work with you to create a personal, coordinated and valuable service through the likes of: Strategic Planning, Website Audits, Retargeting, CRO activities, SEO, Content Marketing, PPC, Social Media, Programmatic and Native Advertising.
Looking to get ahead of your competitors and drive greater web traffic to your website? Contact us or call +353 (01) 703 0416 to learn more about what Sing! can do for you!