5 Local PPC Tips for Your Business

Are you looking to use PPC advertising to promote your business? The versatile platform can be a fantastic tool for reaching key customers in your area when paired with a solid digital marketing strategy. Ronal Dod lists his top five tips to know when diving into the world of pay-per-click advertising.
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I-Believe Appointed to Handle Ad Messenger Sales in Ireland

The digital media sales agency I-Believe is bringing new innovation to the Irish digital marketplace as representatives for AdMessenger- a new way for brands to advertise on mobile devices. Taking the form of a scrolling text ad, this new format will allow advertisers to circumvent the small parameters afforded to traditional mobile banner ads. “If you want to engage people on such a personal device, you have to come up with something different,” says I-Believe director, Dermot O’Reilly, “and AdMessenger has done just that.”  Read More.


8 Businesses that Failed at Content Marketing (and What We Can Learn From Them)

Content is more important than ever for a solid marketing strategy. A viral hit can reach an unprecedented number of viewers, but a poorly executed campaign can have catastrophic results. From Apple to Levi’s, Neil Patel of Forbes gives his top eight companies whose campaigns missed the mark spectacularly- and why. Read More.


The Untapped Potential of GPS Location Targeting for Digital Marketing

The notion of smartphone apps utilising location data has become commonplace in recent years. This information lists not just where we are, but where we’ve been and what this says about our demographic and purchasing patterns. CEO of Loopme, Stephen Upstone discusses the hidden potential of GPS targeting to generate a fuller, more complete profile of consumers in the digital marketplace. Read More.


SEO Tips: 5 Common Optimisation Mistakes to Avoid

SEO is a vital element of any business website, and it isn’t something easily implemented overnight. While knowing good SEO tactics is important, it can be just as necessary to understand common mistakes and pitfalls that could result in declining list ranks. Are you overusing hyperlinks? How important is graphic and web design to determining overall SEO rank? Siva Yenneti of ITVibes discusses some common misconceptions in the world of search engine optimisation. Read More.


How to Select the Right Digital Marketing Agency

A strong digital marketing strategy and platform is critical for the modern business. As more entrepreneurs and business owners look to reach out to digital marketing agencies, so too are more shady businesses coming up with clever means to take advantage. Obinna Ekezie shares his critical insight when it comes to selecting the right agency. Read More.


 

5 Ways to Grow Your Social Media Presence
(The Right Way)

Numbers alone do not determine social media success. When running a social media campaign or cultivating an online following for your business, it is important that those followers gained are engaged, loyal, and within your target demographic. However, having a high follower count does come with advantages. Jayson Demers share his top tips for cultivating a strong and dedicating online following. Read More.