Google has recently launched new gallery ads for Google’s search network which are now available for advertisers in Beta.

All about Google Gallery Ads:

  • Gallery ads are in an image format and a user can swipe to different images. These ads are very much like the carousel ads on Facebook.
  • Gallery ads are only available in the languages listed below at the moment:
    • English
    • German
    • Japanese
    • French
    • Spanish
    • Dutch
    • Portuguese
    • Italian
    • Russian
    • Swedish
    • Polish.


  • Advertisers can have:
    • up to 3 headlines with a total of 90 characters in the Gallery ads
    • 4 to 8 images
    • a final URL
    • a display URL.
    • Google will allow advertisers to give a unique caption to each image.
  • Gallery ads can be set up in the search network campaigns and there is no requirement to set up a new campaign for these.
  • Gallery Ads will compete in the auction with the search network ads. The success rate of these ads is not known yet and therefore we would suggest to run these ad formats as a test for a small portion of your campaign and then make changes accordingly.


  • The thought behind launching Gallery ads is to pair the intent of search with a much more interactive image format.
  • To go the website, a call to action can be given by the advertiser at the end of the gallery.
  • Advertisers can be charged in two ways for the Galley ads, one way is just like the expanded search ads and advertisers are charged when a user clicks on the headline and goes to the site. The other way is if the user swipes through 3 images in the gallery.
  • According to Google, an ad group with one or more gallery ads have up to 25% more interaction or swipes at the absolute top of the SERP’s.
  • According to Google, these ads are not meant for direct conversions but will help in assisted conversions in further down the sales funnel. Also, these ads would be much more useful for the broad queries which are not yet monetized.


How to Set Up Gallery Ads:

Setting up gallery ads is similar to setting up any other ad format. Follow the steps below to set up Gallery Ads:

  • On your Google Ads Dashboard, navigate to the campaign or ad group for which you want to set up the Gallery Ads.
  • Click on ads & extensions from the vertical menu on the left of your screen.
  • Hit the + sign and choose Gallery ads. Add your images, headlines, description and the URL and that’s it. You are all set to go.


If you’re interested in setting up Google Gallery Ads you can get in touch here: