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We took home Gold at The Digital Media Awards 2018!  Find out everything you need to know below.

Digital Media Awards 2018 #BTS

by | Feb 23, 2018

Preparation, Results and Behind The Scenes Coverage

Every marketing agency, digital or direct, is all about showcasing their skills by winning awards to give validity to their work and celebrate their collaborative efforts with clients.

Here at Sing! we believe in a more rounded approach and consider the award as a clap on the back for us, but also a brilliant achievement for all our dedicated clients who place their faith in us to deliver efficient and good quality digital adverting campaigns.

The digital marketers here at Sing! pull out all of the stops to truly get down to the nitty gritty of each individual campaign to ensure its success and to consult with our clients, who are considered by us as the extended Sing! family.

The DMA’s (Digital Media Awards) took place on Friday February 16th and everyone here at Sing! was truly excited in anticipation, as we had only recently been made aware that we were nominated as a finalist for Best Social Media For Events. (One of the awards most prestigious categories.)

The DMA’s (Digital Media Awards) took place on Friday February 16th and everyone here at Sing! was truly excited in anticipation, as we had only recently been made aware that we were nominated as a finalist for Best Social Media For Events. (One of the awards most prestigious categories.)

The successful campaign that got us this incredible nomination was for the Nightmare Realm and was managed by our social media specialist Breanne, who truly took her marketing expertise and innovative thinking to the next level to build out a profitable and memorable campaign.

Let’s just say that on the Friday of the award ceremony, the office was filled with that “Friday Feeling” as everyone was both nervous and anxious to get ready and find out how we did.

By 5:30pm the computers shut down and everyone hurried along to get ready as we were to arrive at the ceremony, which was being held in the Clayton Burlington Hotel by 6:30/7:00pm. Of course like with any prestigious event, we had one or two fashionably late members.

The awards ceremony itself was very glamorous affair and brought the elite of Ireland’s  digital marketing social circles together with up and coming participants, in what was an unforgettable night.

 

The team here at Sing! took the dress code by storm and turned out like the A-listers hitting the red carpet at the Oscars.  The ladies were the epitome of “on trend” with their chic ensembles and flawless looks and not to forget the gentlemen who were fighting for best in show positions, from classic tuxedos to a trend setting purple velvet blazer that, even the great Gatsby would have been proud of! Our boys looked dapper.

The hotel was kitted out in all mod cons with illuminating blue lights to match the theme of this year’s event, which was black-tie with a hint of blue, but the forward thinking team at the awards took the concept of futuristic marketing to the next galaxy with star wars caricature and alien like themes.

The main function room was dressed to impressed, it looked like a dining hall in Buckingham Palace and the food was tip top especially considering the crowd of over 700 eager and hungry marketers.

The award ceremony began and we all took our seats, the whole team was in brilliant form, refreshments were being poured, the lights dimmed and the presenter took to the stage, Mr.Tom Dunne, who we all here at Sing! would like to congratulate for being an excellent host.

The awards ceremony had 32 categories, with outstanding nominees, but of course they saved the best for last and three most prestigious awards were between categories 30-33.  Our nomination was for category 30, Best Social Media For Events.

Finally after waiting patiently for it to come around the presenter took back to the stage and announced the list of nominations, then with a musical drumroll he began to announce the winners, in bronze position Deloitte Digital, in silver position Verve The Live Agency and The Winner of The Digital Media Awards Best Social Media For Events…SING!

 

The round of applause began and momentarily we all sat there in disbelief, but with pride and satisfaction we got up and strutted to the podium to collect the award.   Now our five minutes of fame began, the flashing lights of cameras, being escorted to the winners room to be officially photographed but most importantly to be congratulated by other members of our community for winning an award of this magnitude.

After our public appearance and after the shock sank in, we got back to our table where we were met with a bottle of bubbly and the nights festivities continued into the early morning.

Sing! would like to thank everyone involved in the Digital Media awards, our truly amazing clients and above all our excellent staff who deliver digital campaigns successfully time and time again. Social campaigns, PPC campaigns, SEO campaigns and Programmatic campaigns.

 

2018 we’re coming for you!