by Emily Blackburn | Jul 11, 2016 | News, Sing! Academy
Why Use Email Marketing? The interconnectivity of the web today gives us more opportunities than ever to connect with one another on a personal, professional, and global level. With so many options, why invest time and resources in a feature like email marketing that...
by Emily Blackburn | Jun 22, 2016 | Sing! Academy
If you have a recent PPC or paid ad campaign that has been getting plenty of clicks, but few conversions or sales – then it’s time to start optimising your website with strong landing pages. What is a Landing Page? Broadly speaking, a landing page is any...
by Emily Blackburn | Jun 17, 2016 | Sing! Academy
What is Cart Abandonment? Have you ever visited a store online, selected an item, but left before finishing the purchase? Maybe after some browsing you found a better deal elsewhere, or just didn’t have time to fish out your credit card and complete the...
by Emily Blackburn | Jun 3, 2016 | News, Sing! Academy
What is PPC? Even if you have never heard of the term PPC before, chances are you have seen PPC ads before. There are two types of search results that one can find when using a search engine. The first is an organic result; these are the results which the search...
by Emily Blackburn | May 27, 2016 | Sing! Academy
If you have a website, or are looking to get online you have probably heard of the term SEO used before. If not, this article will provide a basic overview for anyone new to the concept – and why it is an important term for anyone looking to cultivate an online...
