Sing! Blog

Here, you can find blog posts we’ve published, including case studies, insights into digital marketing, and more.

Sing! Blog

Here, you can find blog posts we’ve published, including case studies, insights into digital marketing, and more.

5 Reasons to use Facebook Ads Reporting

One of the most powerful tools in Facebook Ads Manager, which in our opinion is quite under-used, is the Facebook Ads reporting functionality. The Ads Reporting dashboard of Facebook Ads Manager is underused because most top line metrics that Facebook reports on can...

read more

Case Study: Nicola Ross SEO

Welcome to our latest addition to our blog series of 'Case Studies 2019'. Nicola Ross gave us an SEO challenge as a retail store without an e-commerce platform looking to increase footfall. Business Background:  Nicola Ross is a business based in Naas, Kildare. The...

read more

Google Analytics for your Business!

Google Analytics for your Business! Google Analytics is pivotal to all online business. It’s a very important digital marketing tool and is seriously underused by most businesses. Google Analytics allows you to measure the results of individual campaigns in real time,...

read more

3 Easy Ways to improve your Facebook Conversion Ads

Are you looking to improve your Facebook Conversion Ads? Facebook is constantly changing its algorithm so social media marketers need to stay up to date to maintain their advantage on the platform. One of the most important metrics social marketers track is the ROI on...

read more

Case Study: Music Festival Marketing

Welcome to the first blog in our series of 'Case Studies 2019' - our first challenge was marketing a festival and learning all about the world of Music Festival Marketing.   Background: So how do you learn the art of music festival marketing? The brief presented to us...

read more

5 Techniques to Improve Your PPC Campaigns in 2019

The year 2018 was huge for PPC Marketing & 2019 promises to be another big year. There have been some drastic changes by Google in terms of features, targeting, ad types etc. Not only this, but they have also changed the name from Google AdWords to Google Ads. This...

read more

         Voice Search & It's Importance in 2018 In 2016, Google claimed its voice recognition accuracy was at a staggering 92%, up from 75%. This huge improvement is making our life easier as voice recognition is quicker and easier than typing most of the time. It is...

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App Store Optimisation (ASO)

   App Store Optimisation(ASO)     What is ASO & Why your App needs it? In the world of search optimisation, marketers are well aware of the whale that is Search Engine Optimisation or SEO. However, with more than 2.8 million apps flooding on play store & 2.2 million...

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Does Meta Data Impact SEO?

                                  Does Meta Data Impact SEO? This has been a long-term debate among the SEO specialists all around the world. Does Metadata have any impact on your organic rankings? Or does it not? Before getting into the technical aspects of it, Let’s...

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8 SEO Techniques to Rank Better in 2018

          8 Best SEO Techniques to Rank Better in 2018 Because we all love organic traffic! We all know how time-consuming it is to go through hundreds of articles & blogs trying to identify that one “killer” SEO technique which will work wonders for your client or...

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Case study: Ice Skating.ie (Christmas 2017)

Case Study Sing! Case Study on the outstanding performance of an omnipresent campaign for Cool Running Events. The Client Cool Running Events is an event management company specialising in the production, management and marketing of seasonal ice rinks and visitor...

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10 Most Interesting Facts About St Patrick’s Day!

10 Most Interesting Facts About St Patrick’s Day! Being Irish and being proud of it is a given, but on March 17th each year being Irish becomes trendy across the globe, that’s because it’s St Patrick’s Day! What makes this even more fascinating is the fact that this...

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5 Reasons to use Facebook Ads Reporting

One of the most powerful tools in Facebook Ads Manager, which in our opinion is quite under-used, is the Facebook Ads reporting functionality. The Ads Reporting dashboard of Facebook Ads Manager is underused because most top line metrics that Facebook reports on can...

read more

Case Study: Nicola Ross SEO

Welcome to our latest addition to our blog series of 'Case Studies 2019'. Nicola Ross gave us an SEO challenge as a retail store without an e-commerce platform looking to increase footfall. Business Background:  Nicola Ross is a business based in Naas, Kildare. The...

read more

Google Analytics for your Business!

Google Analytics for your Business! Google Analytics is pivotal to all online business. It’s a very important digital marketing tool and is seriously underused by most businesses. Google Analytics allows you to measure the results of individual campaigns in real time,...

read more

3 Easy Ways to improve your Facebook Conversion Ads

Are you looking to improve your Facebook Conversion Ads? Facebook is constantly changing its algorithm so social media marketers need to stay up to date to maintain their advantage on the platform. One of the most important metrics social marketers track is the ROI on...

read more

Case Study: Music Festival Marketing

Welcome to the first blog in our series of 'Case Studies 2019' - our first challenge was marketing a festival and learning all about the world of Music Festival Marketing.   Background: So how do you learn the art of music festival marketing? The brief presented to us...

read more

5 Techniques to Improve Your PPC Campaigns in 2019

The year 2018 was huge for PPC Marketing & 2019 promises to be another big year. There have been some drastic changes by Google in terms of features, targeting, ad types etc. Not only this, but they have also changed the name from Google AdWords to Google Ads. This...

read more