Sing! Blog

Here, you can find blog posts we’ve published, including case studies, insights into digital marketing, and more.

Sing! Blog

Here, you can find blog posts we’ve published, including case studies, insights into digital marketing, and more.

Digital Marketing Executive – Hiring Now!

Background i-Believe is a digital sales agency. We help publishers and platforms commercialise their audiences and technologies in Ireland. Sing! is a multi-award winning and fast growing digital performance marketing agency. Our mission is to help our clients grow...

read more

Gallery Ads – What are Google’s New Gallery Ads?

Google has recently launched new gallery ads for Google’s search network which are now available for advertisers in Beta. All about Google Gallery Ads: Gallery ads are in an image format and a user can swipe to different images. These ads are very much like the...

read more

Why use Pinterest?

Why use Pinterest? Pinterest is an often overlooked and seriously underused marketing platform. Its users are one of the most engaged audiences available through social platforms and can easily be harnessed through smart strategy. Implementing a Pinterest marketing...

read more

5 Reasons to use Facebook Ads Reporting

One of the most powerful tools in Facebook Ads Manager, which in our opinion is quite under-used, is the Facebook Ads reporting functionality. The Ads Reporting dashboard of Facebook Ads Manager is underused because most top line metrics that Facebook reports on can...

read more

Case Study: Nicola Ross SEO

Welcome to our latest addition to our blog series of 'Case Studies 2019'. Nicola Ross gave us an SEO challenge as a retail store without an e-commerce platform looking to increase footfall. Business Background:  Nicola Ross is a business based in Naas, Kildare. The...

read more

Google Analytics for your Business!

Google Analytics for your Business! Google Analytics is pivotal to all online business. It’s a very important digital marketing tool and is seriously underused by most businesses. Google Analytics allows you to measure the results of individual campaigns in real time,...

read more

3 Easy Ways to improve your Facebook Conversion Ads

Are you looking to improve your Facebook Conversion Ads? Facebook is constantly changing its algorithm so social media marketers need to stay up to date to maintain their advantage on the platform. One of the most important metrics social marketers track is the ROI on...

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Case Study: Music Festival Marketing

Welcome to the first blog in our series of 'Case Studies 2019' - our first challenge was marketing a festival and learning all about the world of Music Festival Marketing.   Background: So how do you learn the art of music festival marketing? The brief presented to us...

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5 Techniques to Improve Your PPC Campaigns in 2019

The year 2018 was huge for PPC Marketing & 2019 promises to be another big year. There have been some drastic changes by Google in terms of features, targeting, ad types etc. Not only this, but they have also changed the name from Google AdWords to Google Ads. This...

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         Voice Search & It's Importance in 2018 In 2016, Google claimed its voice recognition accuracy was at a staggering 92%, up from 75%. This huge improvement is making our life easier as voice recognition is quicker and easier than typing most of the time. It is...

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App Store Optimisation (ASO)

   App Store Optimisation(ASO)     What is ASO & Why your App needs it? In the world of search optimisation, marketers are well aware of the whale that is Search Engine Optimisation or SEO. However, with more than 2.8 million apps flooding on play store & 2.2 million...

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Does Meta Data Impact SEO?

                                  Does Meta Data Impact SEO? This has been a long-term debate among the SEO specialists all around the world. Does Metadata have any impact on your organic rankings? Or does it not? Before getting into the technical aspects of it, Let’s...

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Digital Marketing Executive – Hiring Now!

Background i-Believe is a digital sales agency. We help publishers and platforms commercialise their audiences and technologies in Ireland. Sing! is a multi-award winning and fast growing digital performance marketing agency. Our mission is to help our clients grow...

read more

Gallery Ads – What are Google’s New Gallery Ads?

Google has recently launched new gallery ads for Google’s search network which are now available for advertisers in Beta. All about Google Gallery Ads: Gallery ads are in an image format and a user can swipe to different images. These ads are very much like the...

read more

Why use Pinterest?

Why use Pinterest? Pinterest is an often overlooked and seriously underused marketing platform. Its users are one of the most engaged audiences available through social platforms and can easily be harnessed through smart strategy. Implementing a Pinterest marketing...

read more

5 Reasons to use Facebook Ads Reporting

One of the most powerful tools in Facebook Ads Manager, which in our opinion is quite under-used, is the Facebook Ads reporting functionality. The Ads Reporting dashboard of Facebook Ads Manager is underused because most top line metrics that Facebook reports on can...

read more

Case Study: Nicola Ross SEO

Welcome to our latest addition to our blog series of 'Case Studies 2019'. Nicola Ross gave us an SEO challenge as a retail store without an e-commerce platform looking to increase footfall. Business Background:  Nicola Ross is a business based in Naas, Kildare. The...

read more

Google Analytics for your Business!

Google Analytics for your Business! Google Analytics is pivotal to all online business. It’s a very important digital marketing tool and is seriously underused by most businesses. Google Analytics allows you to measure the results of individual campaigns in real time,...

read more