Google Analytics & UTM Parameters

Google Analytics & UTM Parameters

The Google Analytics Guide Do I Need Google Analytics? If you don’t have Google Analytics yet, and are wondering if you should set up an account, ask yourself this simple question. Is my website important for my business? If the answer is yes then Yes, you...
Unified Reporting & Marketing Dashboards

Unified Reporting & Marketing Dashboards

The Holy Grail of Unified Reporting & Marketing Dashboards What is Marketing Reporting? Reporting in Marketing is essential for the success of a business. The entire purpose of marketing is the promotion of your brand, product or service in the hope that this...
What is Marketing Attribution?

What is Marketing Attribution?

Attribution If you are a part of the digital marketing world then you have definitely heard of Attribution. Whether you fully understand the term and what it achieves is another question. This article will provide you with a basic understanding of Attribution....