5 Important Digital Marketing Techniques That You Should Consider

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Here at Sing! We’ve compiled a list of 5 important digital marketing techniques that you should consider when advertising your brand or product. See our list below.

1. Voice search

It’s high time to start optimising your website based on voice search. If you think it’s too early to step on it, you might be wrong. The rise of Google and Amazon voice search has changed the way people search and shop. According to Forbes, Gartner predicts that 30% of all the web browsing sessions, will be made by voice activated searches by 2020.

2. Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning is ruling the world. AI is not only for marketers but for the Organisation as a whole to stay ahead in this fast paced world. Forbes has also stated that more than 20% of marketing platforms will use AI for mid cycle engagement, which means that increasingly complex customer journeys can be solved by AI powered decision engines.

3. Chatbots

It’s no wonder that the future of Lead Generation is with Chatbots. Chatbots these days have been doing the majority of appointments and orders, but in 2019 they will be playing very crucial role. As Fran Conejos says in Medium, “No matter the sector or vertical you’re in, most of your customers probably spend a lot of their time chatting (and they are often better at it than they are using a web browser!)”

4. Content Marketing

Content Marketing has been topping the list since we discovered that content marketing can be applied in all business types, irrespective of the sector or size of a firm. Forbes says that video is still at the top in the content marketing list. A robust content Marketing Strategy combined with the perfect platform will have a greater impact in 2019.

5. Programmatic Advertising

Content Marketing has been topping the list since we discovered that content marketing can be applied in all business types, irrespective of the sector or size of a firm. Forbes says that video is still at the top in the content marketing list. A robust content Marketing Strategy combined with the perfect platform will have a greater impact in 2019.

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